The uncomfortable truth: most leads don’t wait
When a homeowner calls three contractors, they usually hire the one who responds first, sounds professional, and makes the next step easy. If you miss the call—even once—the lead often calls the next listing. That’s not a marketing problem. It’s a conversion problem.
The missed-call text-back flow
Trigger: Missed call.
Action: Text-back within 15-60 seconds.
Example: "Hey - sorry we missed your call. What can we help you with? If you share your address + the issue, we’ll get you a fast estimate or schedule a callback."
This works because it reassures them you're real, removes friction, and holds their attention.
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